EQ Labs (Pink Sheets:EQLB) began a national advertising campaign with a 5 minute spot on ABC affiliate KTNV (Channel 13) in Las Vegas. Chief Executive Officer, Maurice Owens, was featured on “The Morning Blend” show talking about the virtues of EQ Energy drink while also displaying the company’s complete product line.
KTNV is owned by New York Stock Exchange-traded Journal Communications, Inc. The Company owns television stations, radio stations and newspapers in Arizona, Wisconsin, California, Florida and other major markets throughout the country.
In the interview, Owens stresses the health factor of EQ, “No sugar, five calories.”
Owens continued, “The flavors are super. We have Mo Apple and Strawberry Dream. It takes about 30 seconds to get going.”
Chief Executive Officer Owens also stated that the market for EQ is very large and that he expects EQ Energy drink to be in 5,000 additional stores by year end as the company’s products are already in 45 states. Owens stated that the “Healthy Energy Drink” is being used by students, truck drivers and young adults because of its wide spread appeal.
Owens added toward the end of the interview, “We have three top distributors so we have access to about 150,000 stores.”
EQ Labs is engaged in the development, marketing and sale of EQ (“The Smart Energy Drink”). EQ is an effervescent tablet that can be dissolved in any beverage to provide instant energy. Consisting of a blend of essential vitamins, Gingko Biloba, and less caffeine than a cup of coffee. EQ is currently sold at Best Buy, 7-Eleven, Walgreens and other leading retailers.
Attitude Drinks (ATTD.OB) has developed a revolutionary new protein recovery drink that they would like to introduc . Attitude Drinks has enhanced the natural nutrition found in low fat milk by utilizing current scientific research, new processing techniques and state of the art packaging.
Phase III is reduced sugar, low fat, grade A flavored milk that features 29% less sugar and more than 2 times the protein of regular chocolate milk. In creating this revolutionary drink, Attitude Drinks filtered out lactose and much of the sugar naturally found in low fat milk. While Phase III has no protein added, the concentrated mineral and nutrient rich milk provides 35 grams of protein and the taste and mouth feel of low fat chocolate milk. This process enables strategically balanced protein and carbohydrate levels and fortification with a robust list of nutrients and electrolytes. Phase III is packaged in 14.5 ounce re-sealable, environmentally �green� bottles.
Increasingly, fitness experts consider chocolate milk an effective (and affordable and enjoyable) option as a post-exercise recovery drink. The Dietary Guidelines for Americans recommend that Americans drink three glasses of lowfat or fat free milk every day. Drinking lowfat chocolate milk after a workout is a good place to start.
Dr. Pepper Snapple Group, Inc (NYSE: DPS) is extending the availability of the limited-time Diet Snapple Trop-A-Rocka Tea created by Bret Michaels with additional production runs. The flavor was developed as part of the final task on The Celebrity Apprentice and was expected to be available for three months; however, it sold out as quickly as it was put on store shelves.
“It’s awesome to see my new Diet Snapple Trop-A-Rocka has received such positive feedback,” said Bret Michaels. “Growing up as a diabetic, diet drinks weren’t always the best-tasting option. That’s why it was important to me to develop a flavor that doesn’t sacrifice taste � it is taste bud tested and rocker approved.”
“Bret has been a tremendous celebrity spokesperson for Snapple,” said Larry D. Young, president and CEO of Dr Pepper Snapple. “Bret’s charisma, combined with the great-tasting tea he created, made Diet Snapple Trop-A-Rocka a winner with consumers nationwide. We’re very excited to extend the availability of this great product.”
Bret’s Diet Snapple Trop-A-Rocka Tea blends healthy green tea and tasty black tea with pear, cinnamon and mango flavors to create a rockin’ taste with low calories.
For a full list of participating retailers carrying Bret’s Diet Snapple Trop-A-Rocka Tea, visit Snapple.com.
Snapple, a brand of Dr Pepper Snapple Group, is a leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York and is now available throughout the United States and numerous countries worldwide. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% juices and water. Known for its down-to-earth approach to marketing, Snapple continues to delight fans across the world. DPS is a leading producer of flavored beverages, marketing Snapple and 50-plus other brands across North America and the Caribbean.
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