Panera CEO Will Spend This Week Living on a Food Stamp Budget

Michael L Abramson/Getty Images For the next week, Ron Shaich will live well below his means: The Panera Bread (PNRA) CEO embarked on a quest Saturday to spend a week living on food stamps. "As part of Hunger Action Month, I decided to take the SNAP Challenge," Shaich announced on LinkedIn last week. "For one week, beginning Saturday, September 14, 2013, I will live on just $4.50 a day, the average daily benefit per person provided by the Supplemental Nutrition Assistance Program (SNAP; formerly known as Food Stamps)." A number of liberal politicians, including Newark Mayor Cory Booker have taken the SNAP Challenge, publicly documenting their quest to eat on less than $5 a day (the weekly allowance is $31.50). The challenge has become a popular way to see how the other half lives, call attention to hunger issues and protest budget cuts.