NYSE Euronext CEO Duncan Niederauer Amped For Twitter's IPO

NYSE Euronext (NYSE: NYX) CEO and director Duncan Niederauer appeared on CNBC Tuesday to discuss his excitement over Twitter's (NYSE: TWTR) highly anticipated IPO on Thursday.

"I view this as just the latest in a series of wins we've had in the tech sector," said Niederauer.

"Whether it's LinkedIn (NYSE: LNKD), Pandora (NYSE: P), Yelp (NYSE: YELP), you go back to Salesforce (NYSE: CRM), Workday (NYSE: WDAY), NetSuite (NYSE: N), I think we've proven to the clients in that industry we're a better partner, and now it's up to us to execute, 'cause Thursday is all about Twitter and the investors. It's not about us."

According to Niederauer, the daily assets that they bring to the table for Twitter are part of the deal, saying that they've already made the investment in the company, and now it's about mobilization, and potentially marketing help in the future.

"This is a tech platform. It's a co-branding platform, and it's a media platform all built in, and really nobody else has that. So, if that's a lot of what we give, the fact is it's all here already," said Niederauer.

Related: Pros See Twitter's Momentum Prior To IPO

"I think what we talk about a lot with my team is understand what the customer's trying to accomplish, understand how you can help 'em, and find ways to be their partner. We think we sit on top of the biggest B-to-B network in the world here, and it's our job to mobilize that for companies like Twitter or anybody else to see if we can put it to work for them."

Niederauer is optimistic that Twitter's IPO is an opportunity to make retail investors more active in the sock market again. He said that despite strong equities, which many retail investors have missed out on, there haven't been enough reasons for retail investors to be confident.

Jason Cunningham had no position with the mentioned entities while writing this article. Visit Jason on Twitter at @JasonCunningham and @Benzinga.

Posted-In: CNBC Duncan Niederauer NYSE Euronext twitterCNBC News Futures IPOs Hot Markets Movers Tech Media Best of Benzinga

(c) 2013 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

  Around the Web, We're Loving... Learn to Use Trading Platforms Like Hedge Fund Traders do Rumsfeld: Denial of Benefits to Fallen Soldiers' Families 'Inexcusable' Come See How the Pro's Trade in this Exclusive Webinar Facebook, Baidu Lead Big Caps Beating Shutdown What Should You Know About AMZN? Most Popular UPDATE: JMP Securities Reiterates on Keryx Biopharmaceuticals on Blockbuster Potential Growing for Zerenex Apple's iPad Air Sales Exceed Expectations by 30% Samsung To Sell 12-Inch Tablet This Year, Beating Apple To Retail iPad Air Is Cheaper, More Profitable Than iPad 3 Tesla Down 10% Following Earnings Beat Keryx Biopharmaceuticals Announces Zerenex(TM) (ferric citrate coordination complex) Meets All Primary and Key Secondary Endpoints in Phase 2 Study Related Articles (CRM + LNKD) NYSE Euronext CEO Duncan Niederauer Amped For Twitter's IPO Why Warren Buffett Won't Buy Twitter Pros See Twitter's Momentum Prior To IPO Hungry For Some Action Ahead Of Twitter's Open? Here Are Some Of The Best And Worst IPOs Of 2013... UPDATE: Atlantic Equities Upgrades salesforce.com on Multiple Positive Factors UPDATE: Atlantic Equities Upgraded Salesforce.com View the discussion thread. Partner Network #marketfy-ae-block { display: none; border: 2px solid #0a3f75; overflow: hidden; width: 300px; height: 125px; text-align: center; background-color: #45719E; position: relative; z-index: 1; } #marketfy-ae-block a { display: block; width: 300px; height: 125px; position: relative; z-index: 2; color: #ffffff; text-decoration: none; } #marketfy-ae-block-countdown-text { color: #f9fc99; padding: 0px 0 0 0; font-size: 19px; font-weight: bold; line-height: 19px; } #marketfy-ae-block-countdown-text-start { font-size: 12px; } #marketfy-ae-block-countdown { padding: 5px 0 5px 0; font-size: 26px; } #marketfy-ae-block-signup { padding: 5px 47px; } #marketfy-ae-block-signup:hover { background-color: #457a1a; } #marketfy-ae-block #marketfy-ae-block-logo { display: block; padding: 3px 0 0 0; margin: 0; } #marketfy-ae-block-logo { text-indent: -9999px; } #marketfy-ae-block-free { display: block; position: absolute; top: 7px; right: -23px; width: 80px; height: 16px; line-height: 16px; text-align: center; opacity: 1; -webkit-transform: rotate(45deg); -moz-transform: rotate(45deg); -ms-transform: rotate(45deg); transform: rotate(45deg); font-size: 13px; font-weight: normal; color: #333333; background-color: yellow; z-index: 500; text-shadow: 1px 1px #999999; } #marketfy-ae-block-arrow { position: relative; width: 60px; height: 60px; z-index: 10; margin: -80px 0 13px -21px; } #marketfy-ae-block-arrow img { height: 60px; width: auto; } Marketfy's International
Traders & Investors Summit Register for this FREE Event! Hosted by Marketfy