EQ Labs (Pink Sheets:EQLB) began a national advertising campaign with a 5 minute spot on ABC affiliate KTNV (Channel 13) in Las Vegas. Chief Executive Officer, Maurice Owens, was featured on “The Morning Blend” show talking about the virtues of EQ Energy drink while also displaying the company’s complete product line.
KTNV is owned by New York Stock Exchange-traded Journal Communications, Inc. The Company owns television stations, radio stations and newspapers in Arizona, Wisconsin, California, Florida and other major markets throughout the country.
In the interview, Owens stresses the health factor of EQ, “No sugar, five calories.”
Owens continued, “The flavors are super. We have Mo Apple and Strawberry Dream. It takes about 30 seconds to get going.”
Chief Executive Officer Owens also stated that the market for EQ is very large and that he expects EQ Energy drink to be in 5,000 additional stores by year end as the company’s products are already in 45 states. Owens stated that the “Healthy Energy Drink” is being used by students, truck drivers and young adults because of its wide spread appeal.
Owens added toward the end of the interview, “We have three top distributors so we have access to about 150,000 stores.”
Jones Soda Co. (NASDAQ: JSDA), a leader in the premium soda category and known for its unique branding and innovative marketing, reported results for the second quarter ended June 30, 2010. The Company reported a net loss of $1.6 million, or ($0.06) per share, for the quarter ended June 30, 2010, a decrease of 21% from the second quarter 2009 net loss of $2.0 million, or ($0.07) per share.
�We are in the process of overhauling our sales organization and bringing in proven leadership to strengthen our wholesale and retail execution. This will support our core brands at retail and, we believe, will lead to important market share gains in the future,� commented William Meissner, President & Chief Executive Officer. �Equally important, we are also pleased to report that our cash position increased versus the prior quarter, making it the first time in 13 quarters that we increased our cash balance. This increase does not include the $1.1 million raised in conjunction with our first draw down on the equity line that closed in July 2010.�
Headquartered in Seattle, Washington, Jones Soda Co. markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda, Jones 24C, Jones GABA, and Whoopass Energy Drink brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers.
Drinks Americas Holdings, Ltd. (OTCBB:DKAM) a leading owner, developer and marketer of premium beverages associated with renowned icons, reports that from the date it entered into the Company’s strategic agreement with Mexcor International Wine and Spirits, its overall case business from February through July is tracking ahead in shipments by more than 18%. As Drinks Americas continues to regain sales momentum, each of its brands has continued to perform well into the first Fiscal Quarter of 2011. In the first quarter, with only 25% of the year elapsed, Olifant Vodka has shipped 46% of all of 2010′s business, Damiana has shipped 430% of all of last year’s business, Old Whiskey River Bourbon has shipped 67% of all of last year’s business, Trump Vodka has shipped 35% of all of last year’s business and Aguila Tequila has shipped 900% of all of last year’s business.
While Drinks’ strategic relationship with Mexcor calls for the Company ultimately to receive a net royalty in return for Mexcor’s assumption of various inventory and selling costs, Drinks’ management is extremely satisfied with the performance of these brands versus the prior year and period, consumer acceptance and distributor and retail selling efforts.
Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities, including Willie Nelson’s Old Whiskey River Bourbon and Trump Super Premium Vodkas. Other products owned by Drinks Americas include Olifant Vodka, Aguila Tequila and Rheingold Beer. The Company has recently developed and assisted in the launch of Kid Rock’s American Badass Beer selling in Michigan.
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