CBS President & CEO Les Moonves was interviewed on CNBC’s “Closing Bell” by�Maria Bartiromo this afternoon, in a segment that roamed over a number of different aspects of the business, how he’s made decisions, etc.
One of the obvious topics was how to bring CBS content to the Web.
In that regard, Bartiromo asked Moonves to describe how he views Apple‘s (AAPL) “Apple TV” product, which doesn’t currently offer any CBS shows, and about how he sees working with Apple.
Bartiromo asked Moonves, “What about Apple? What should we expect from Apple TV? Will you be participating, working with Apple on the content on Apple TV?”
Moonves answered that when he was approached by late Apple founder and CEO Steve Jobs about bringing CBS programming to Apple’s products, he didn’t like the terms Jobs was offering:
We don’t know yet. There was a story reported, which was true, about Steve Jobs and I discussing putting CBS content on Apple, but we felt he didn’t want it pay for it. What Netflix (NFLX) is paying for right now, they’re giving us hundreds of millions for that content, Steve Jobs wanted us to put the content on and play with him on terms of subscriptions. We didn’t think that was the wisest thing to do. We need to be protective of our content. We make billions in advertising. We make billions in syndication. We make hundreds of millions in retransmission. The idea is to put your content online, that enhances that, doesn’t take away or cannibalize our main business. Our content are the family jewels.
The topic starts at about 7:25 in the following clip:
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